Article 446Y YouTube enlists Ed Sheeran and Charli XCX for its 2015 music awards

YouTube enlists Ed Sheeran and Charli XCX for its 2015 music awards

by
Stuart Dredge
from Technology | The Guardian on (#446Y)

Second edition of Google-backed music awards will be online-only, with gongs for Beyonci(C), Taylor Swift, One Direction and other artists

Ed Sheeran and Charli XCX are among the artists filming exclusive videos for the second YouTube Music Awards, which will take place online later in March.

YouTube is working with Vice Media to produce new videos from 15 artists, which will launch simultaneously on its site on 23 March.

Related: Zoe Keating v YouTube: key sticking points in Google's latest music row

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