George Steinbrenner IV Is Trying to Get the Youths Into IndyCar
by Erik Shilling on Jalopnik, shared by Barry Petches from Deadspin > Sports News Without Fear, Favor or Compromise on (#44Q6H)

George Steinbrenner IV, the grandson of the late longtime owner of the New York Yankees and a person I didn't know existed until this morning, is 22 and now co-owns an IndyCar team. He thinks, perhaps quixotically, that the youths might someday be interested in IndyCar.