Article 4507E Supermarket shoppers urged to serve ‘wonky’ Christmas dinner

Supermarket shoppers urged to serve ‘wonky’ Christmas dinner

by
Rebecca Smithers Consumer affairs correspondent
from on (#4507E)

Stores selling stubby sprouts and curvy carrots in attempt to reduce festive food waste

Supermarkets have increased their efforts to reduce the national food waste mountain at Christmas by offering shoppers edible produce nearing the end of its shelf life, as well as "wonky" sprouts, carrots and parsnips.

The wonky or "ugly" lines were being offered at cheaper prices in an effort to stop the rejection or waste of fruit and veg that was misshapen, had growth cracks or was much smaller or larger than average.

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