Ford Mondeo: ‘Where is Mondeo Man when you need him?’ | Martin Love

For years, the hard-working Ford has been a favourite of Middle England - and it still has all the virtues we need in these turbulent days

Ford Mondeo
Price 26,395
0-62mph 9.2 seconds
Top speed 116mph
MPG 67.3
CO2 99g/km

When Tony Blair introduced us to "Mondeo Man" at the Labour party conference in October 1996, the country was riding the wave of optimism that finally led to New Labour's election win the following year. Mondeo Man had followed smartly in the footsteps of Essex Man, who himself had done so much to ringfence Thatcher's popularity. As today's politicians thrash about, failing to connect with us, their parties and even themselves, maybe it's time for Ford to step back into the limelight"