YouTube king PewDiePie faces a challenger from the streets of Delhi
by Nosheen Iqbal from Technology | The Guardian on (#45K05)
The fight is on to be 2018 online champion as Bhushan Kumar's T-Series vies for the top spot
One is a 29-year-old Swedish YouTube star who considers himself the most famous person on the internet. The other is an Indian entertainment company founded by a former fruit-juice seller who worked the streets of Delhi.
Quite how and why PewDiePie and T-Series became locked in a "war" might seem a mystery to those used to the analogue age. Online, however, the race to become YouTube's No 1 channel of 2018 has been an intensely fought battle - and one with bizarre offline consequences.
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