Article 464X1 Archive of the incredible mid-1960s magazine, "fact:"

Archive of the incredible mid-1960s magazine, "fact:"

by
Mark Frauenfelder
from on (#464X1)

In 1963 Attorney General Robert Kennedy prosecuted Eros magazine publisher Ralph Ginzburg for violating federal obscenity laws when Eros ran 8-pages of photos of a naked black man and naked white woman embracing each other (see page 72 of the fourth and final issue of Eros). After a long trial, which went to the Supreme Court, Ginzburg was found guilty and in 1972 was sent to federal prison. He was released on parole eight months later. (Arthur Miller said of the conviction, a man is going to prison for publishing and advertising stuff a few years ago that today would hardly raise an eyebrow in your dentist's office.")

In 1964, during his legal battles, Ginzburg launched a quarterly social commentary journal called fact:, and it was a masterpiece of design and content. Bringing to mind the best of Esquire, Rolling Stone, Spy, and The Realist, fact: was "dedicated to the proposition that a great magazine, in its quest for truth, will dare to defy not only Convention, not only Big Business, not only the Church and the State, but also - if necessary - its readers." (From the introduction to 1967's The Best of Fact, by Warren Boroson). The first issue had a delicious takedown of Time magazine, the titan of news magazines in 1964, with quotes from dozens of intellectual luminaries attesting to Time's treacherousness, propensity to lie, and prejudices (P.G. Wodehouse: "Time is about the most inaccurate magazine in existence."). The first issue also ran an Madison avenue advertising executive's "sojourns in heaven and hell while experimenting with peyote, belladonna, and marijuana," a profile of American Nazi Party founder George Lincoln Rockwell (titled "The Man Who Thinks Goldwater is a Communist"), a piece examining "The Sexual Symbolism of Christmas," and an essay by Bertrand Russell on the inadequacy of the nuclear test ban treaty.

In later issues, author Robert Anton Wilson became one of fact:'s editors. After fact: folded in 1967, Ginzburg launched Avant Garde, a magazine "exuberantly dedicated to the future."

Ginzburg died in 2006.

The entire 22-issue run of fact: is here

You can see all 4 issues of Eros here.

And the Avant Garde archive (14 issues) is here.

All three titles were art directed by Herb Lubalin (1918-1981).

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