Come on Sir James, future-proof Dyson against what?
Moving production of electric cars to Asia makes sense but moving the HQ too? More answers are needed
Sir James Dyson picks his moments. In October, with negotiations with the EU heating up, the company said it would build its whizzy new electric cars in Singapore. Now, with the Brexit temperature at maximum, Dyson has announced the head office will move to Singapore. Is one of the UK's most successful entrepreneurs - a man who says British business should embark on its post-Brexit future with optimism - guilty of saying one thing and doing another?
Last year, one would have said no. The decision to build the cars in Singapore was understandable if Dyson judged that most of the customers would be in Asia, especially China. Moreover, Dyson's love of Singapore, plus Malaysia and the Philippines, as a manufacturing base was not new. The company stopped building products in the UK a decade-and-a-half ago.
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