How a political outsider's fundraising tool is helping insurgent, working-class Dems mount primary challenges and campaigns

Grassroots Analytics is a small, obscure founded by Danny Hogenkamp, a 24-year-old who studied Arabic in college and had not been involved in politics until he joined the 2016 Congressional campaign of Colleen Deacon in Syracuse, a working-class single mom campaigning on economic justice issues.

Working on that campagin, Hogenkamp realized that the ability to fundraise, primarily from big-money donors, was the most important factor in predicting a candidate's electoral success, and this puts candidacy out of the reach of many working class candidates who don't have connections to the donor class. Worse, this fact means that Democratic party institutions reject and discourage would-be candidates from the working class because of their inability to fundraise, preferring to give financial and logistical support to the candidates who need it least.

The Deacon campaign relied on a labor-intensive, time-honored fundraising tactic: interns combed through the donor records of similar candidates elsewhere in the country and then googled their contact details to create lists of fundraising leads.

Hogencamp made contact with another Democratic campaign worker, David Chase, who'd used his very modest programming ability to build a crawler that went through the records at Open Secrets and ranked donors by how much they'd given, and how often.

Using skills he'd picked up interning at the CFPB in college, Hogencamp used zero-inflated negative binomial regressions to analyze Chase's data to produce "lists of individuals most likely to support a candidate given shared characteristics and shared views - ranging from race and ethnicity to a passion for yoga or universal health care."

That's what Grassroots Analytics has done, and though it's received a cold shoulder from both the Democratic establishment and the Sanders-affiliated Our Revolution group, many insurgent, working-class candidates credit Grassroots with helping them to overcome the structural hurdles and raise the funds they needed to mount credible primary challenges and campaigns.

Grassroots Analytics lives in a legal greyzone; they don't use SEC data (which is illegal), but they draw on sources whose data often ultimately originates with the SEC, albeit after being analyzed and republished by many intermediate organizations, and Grassroots says it take steps to ensure that it doesn't touch SEC data itself. While virtually every campaign works with data from the same sources as Grassroots, they do so inefficiently, by hand, with armies of volunteers and interns, while Grassroots uses technology to automate that work.

Ultimately, Grassroots Analytics represents a very modest application of technology to a highly automatable task, and it raises the question: why isn't the Democratic establishment doing this already? Writing in The Intercept, Rachel M Cohen attributes the heel-dragging to the cozy nature of election-tech, where the campaigns source from buddies who left other campaigns to start low-tech, crude tools that Grassroots has handily leapfrogged.

Adler built a host of new design features and capabilities to make phone banking more useable and successful than he found VAN's technology offered. Partic worked with eight campaigns in the 2016 cycle, but has since ceased operations, citing the enormous barriers new companies face to compete effectively.

"No one can enter this market without a lot of connections, and that's fair, but the customer base of this market also completely goes away every two years, so the only people who can sustain that are people who are already in it," Adler told The Intercept. "I think I was too much of an idealistic liberal," he continued. "I thought, 'Oh sure, the Democratic Party might not be as technologically advanced as Google, but they certainly wouldn't try to shut out people with better ideas and products in order to protect their friends.' For the state of the world to change, people like Danny have to succeed. The establishment monopoly not only screws over local candidates no one has ever heard of, but it also screws over candidates at the very top."

Ultimately, Hogenkamp says he wouldn't mind being put out of business, citing the new bill introduced in the House this month for publicly financed elections.

"I sort of stumbled into this. I think the whole campaign fundraising system is stupid, and you know, if our country gets serious about publicly funded elections, I would so gladly shut down the business and go work in the State Department like I had planned," he said. "I don't care enough about this; the whole campaign finance system needs to be completely overhauled, but until that happens, the only way you're ever going to do it is helping Democrats raise money to win competitive elections."

A Democratic Firm Is Shaking Up the World of Political Fundraising [Rachel M Cohen/The Intercept]