Let’s Remember Some Guys: 1991 WCW Guys
by Dan McQuade from Deadspin > Sports News Without Fear, Favor or Compromise on (#47PBT)
In the late 1980s, the makers of L&M cigarettes were looking to diversify. They settled on an old idea, something cigarette companies began doing in the late 19th century: Trading cards. In 1990, the company split its business and moved its sports card division into a company called Impel Marketing.