Apple became the greatest. But is its crown slipping?
by Simon Goodley from Technology | The Guardian on (#47VRZ)
The company is already warning its investors about this week's results. Can it pull off one more comeback?
In 1997, as it was attempting to resuscitate itself from corporate near-suicide, the tech company Apple ran a series of adverts imploring punters to "Think Different".
One used old footage of former heavyweight champ Muhammad Ali, shadow-boxing at a camera and mocking his observer. "Back up, sucker. Back off," he yells, before changing his taunt. "Come get me, sucker. I'm dancing. I'm dancing."
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