Goop has a Netflix deal – this is a dangerous win for pseudoscience | Arwa Mahdawi

The brand that championed coffee colonics and jade vagina eggs is coming to our TV screens. Is there no escaping Gwyneth Paltrow's woo?

Are you wary of experts? Do you enjoy a fact-free lifestyle? Are you itching to splurge on non-toxic skin creams and 24-carat-gold sex toys? Well, I've got brilliant news. Goop, Gwyneth Paltrow's controversial lifestyle brand, has signed a deal with Netflix. Soon we will all be able to stream Paltrow's glamorous strain of woo on demand.

Keeping with the general theme of Goop, facts about the new Netflix project are hard to come by. All we know so far is that the docuseries' 30-minute episodes will be hosted by Paltrow and Elise Loehnen, Goop's chief content officer. Loehnen has also said the series "seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health". Which, again keeping with the general theme of Goop, sounds lovely but means little.