Bloody brilliant: new emoji to symbolize menstruation welcomed

The red blood droplet with a period-positive message is hailed as a step forward but some see it as a half-measure

The newest emoji made crimson waves across the internet upon its unveiling this week - and that was exactly the point.

Plan International UK's fight for the cartoon red blood droplet - an emoji meant to symbolize menstruation - was almost poetically symbolic to the message it was trying to convey with it: that periods aren't shameful.