The Cambridge Analytica scandal changed the world – but it didn't change Facebook

A year after devastating revelations of data misuse, Mark Zuckerberg still hasn't fulfilled his promises to reform

It can be hard to remember from down here, beneath the avalanche of words and promises and apologies and blogposts and manifestos that Facebook has unleashed upon us over the course of the past year, but when the Cambridge Analytica story broke one year ago, Mark Zuckerberg's initial response was a long and deafening silence.

It took five full days for the founder and CEO of Facebook - the man with total control over the world's largest communications platform - to emerge from his Menlo Park cloisters and address the public. When he finally did, he did so with gusto, taking a new set of talking points ("We have a responsibility to protect your data, and if we can't then we don't deserve to serve you") on a seemingly unending roadshow, from his own Facebook page to the mainstream press to Congress and on to an oddly earnest discussion series he's planning to subject us to at irregular intervals for the rest of 2019.