Article 4C8KJ Why am I seeing this?: New Facebook tool to demystify news feed

Why am I seeing this?: New Facebook tool to demystify news feed

by
Alex Hern
from Technology | The Guardian on (#4C8KJ)

Facebook aims to assure users it's not spying on them via their phone's mic for better ads

Facebook is attempting to demystify how its news feed works with a new feature that explains to users how it picks the posts and adverts to show them.

The company hopes the tool could put an end to the widespread conspiracy theory that it targets users by spying on them with their phone's microphones, by explaining in plain English the most important factors that determine whether and when they see content on the social network.

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