Article 4CJB1 I have improved Staples' new logo

I have improved Staples' new logo

by
Rob Beschizza
from on (#4CJB1)

Staples has unveiled a new logo, pictured above (with the old logo beneath it).

Notice what's wrong with it? The store is called Staples but the logo depicts only a single staple. The old "L" hinted at the physical object, to be sure, but so abstractly it wasn't a problem.

The fix:

staples.jpg?resize=448%2C106&ssl=1

Now we can sleep at night. You're welcome!

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