Parenting club Bounty fined £400,000 for selling users' data

Company illegally shared 34.4m records with 39 companies, information commissioner finds

The parenting club Bounty has been fined 400,000 - one of the largest penalties possible - for sharing its data with marketing agencies without users' permission.

Bounty offers support and advice to new parents who sign up through its website and mobile app, or are directly recruited on maternity wards. Without securing consent from those parents, the company sold their information to data brokers including Acxiom, Equifax and Sky, the Information Commissioner's Office (ICO) said.