Flood of ‘fake’ five-star reviews inundating Amazon, Which? finds
by Rebecca Smithers Consumer affairs correspondent from Technology | The Guardian on (#4D830)
Unverified reviews may be being used to artificially boost products, says consumer group
Amazon's customer review system is being undermined by a flood of "fake" five-star reviews for products from unfamiliar brands, a new investigation claims.
The consumer group Which? analysed the listings of hundreds of popular tech products in 14 online categories including headphones, dashcams, fitness trackers and smartwatches, checking for telltale signs of suspicious reviews.
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