Calling All Parents: Your Son or Daughter Could be Life Cereal’s New Mikey
by Aliya Semper Ewing on The Grapevine, shared by Ali from on (#4DJJ7)
For true 70's and 80's babies the phrase "He likes It! Hey, Mikey!" is forever etched into your etch-a-sketched minds. The famous ad campaign for Life cereal ran for over a decade starting in 1972, and now, in 2019, The Quaker Oats brand is hoping to find its new iconic Mikey.