Here's The Name Of The Year Final Four
by Sam Gutelle from Deadspin > Sports News Without Fear, Favor or Compromise on (#4E961)
In 1985, Belgian psychologist Jozef Nuttin published a landmark study in which he revealed that people have a general preference for the letters in their own names over the other letters in the alphabet. The idea is that the sight of those letters provides a temporary self-esteem boost that affects affect. Nuttin"