Apple finds wearable ‘gimmicks’ really count as iPhone slips

As sales of its signature product peak a big change in strategy has emerged in the form of the Apple Watch and AirPod

If Apple wants to prove to doubters that there is life beyond the iPhone, then the wrists and ears of millions of customers could provide the answer.

Twelve years from the launch of Steve Jobs's signature product, Apple wearables - and the services that tie in to them - have emerged as an important component of the tech giant's profile, accounting for more than a third of sales in the last quarter.