To dye for: Wrangler's new denim process eliminates water waste
by Scarlett Conlon from Environment | The Guardian on (#4GJGV)
The US jeans brand has been working on the Indigood technology for the past decade
Denim manufacturing doesn't have a good reputation when it comes to creating excessive levels of waste, but an innovative process spearheaded by the US jeans brand Wrangler may change that.
The company has partnered with Texas Tech University (TTU) and the Valencia-based fabric mill Tejidos Royo to create a foam-dyed, water-free process, eliminating the waste generated from the traditional dyeing processes.
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