Facebook usage falling after privacy scandals, data suggests

Actions such as shares and likes down nearly 20%, though user numbers still growing

Facebook usage has plummeted over the last year, according to data seen by the Guardian, though the company says usage by other measures continues to grow.

Since April 2018, the first full month after news of the Cambridge Analytica scandal broke in the Observer, actions on Facebook such as likes, shares and posts have dropped by almost 20%, according to the business analytics firm Mixpanel.