Tired of Google following you? It is now easier to clear location data

New functionality automatically deletes history of places users have visited

It is now slightly easier to opt out of Google's panopticon, with the introduction of new controls from the search engine to automatically clear your data after a set period of time.

By default, Google saves a permanent history of everything a user has searched for, every website they have visited, activity from any other app, site or device that uses Google services, and a record of their physical movements gleaned from using Google Maps or an Android device.