Adidas under fire for racist tweets after botched Arsenal launch
by Kate Lyons and Jedidajah Otte from Technology | The Guardian on (#4JBAF)
Company automatically posted pictures of new shirts with offensive Twitter handles on back
Adidas UK has come under fire after a social media gambit backfired spectacularly, leading to the company tweeting out pictures of its shirts with racist and offensive slogans on the back.
The error came as Adidas launched a social media campaign, #DareToCreate, in conjunction with its release of the new Arsenal home kit.
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