Toilet paper is getting less sustainable, researchers warn

Major brands are using less recycled paper, meaning more trees cut down unnecessarily

Toilet paper - the one product that the majority of us use just once and flush away - is becoming less sustainable, according to research.

Analysis from Ethical Consumer magazine found that major brands were using less recycled paper than in 2011, while only five of the nine major supermarkets (the Co-op, Morrisons, Sainsbury's, Tesco and Waitrose) offered an own-brand recycled toilet paper. The large-scale use of virgin paper contributes to unnecessary deforestation.