Microsoft to open first European store in central London
by Sarah Butler from Technology | The Guardian on (#4JWEE)
Firm shows commitment to UK with shop, which features a gaming lounge and AR devices
Microsoft is opening its first European store on Oxford Street, in London, featuring a McLaren Senna car customised as an Xbox driving simulator, a gaming lounge and a community education centre where children can learn to code.
The 22,000 sq ft shop is a block away from the Regent Street Apple store, which, when it opened 15 years ago, set the bar for tech retailing.
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