Article 4MCT6 Stranger Things, Miller Lite, and the Power of Nostalgia in the Marketplace

Stranger Things, Miller Lite, and the Power of Nostalgia in the Marketplace

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Miller Lite goosed its market share by 20 percent by switching to a retro can. Disney is dedicating much of its resources to remaking 1980s and 1990s animated classics. Full House and The Twilight Zone are back. Where is this craving for the "good ole days" coming from?

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