BHP faces fresh calls to quit Minerals Council ahead of pro-coal ad blitz
by Adam Morton and Ben Butler from Environment | The Guardian on (#4MTB8)
Upcoming multimillion-dollar advertising campaign will aim to 'invoke national pride' in coal
Mining giant BHP is facing renewed pressure to abandon its membership of the Minerals Council of Australia after it was revealed the lobby group is directly involved in an upcoming multimillion-dollar pro-coal advertising blitz.
Documents seen by the Guardian show Coal21 - an organisation created to research low-emissions technology and shares its chief executive with the Minerals Council - is planning a cross-media advertising campaign to enhance "the public standing and reputation of Australia's coal industry".
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