Content: ABC's world-first series made for mobile – from the creators of Bluey

The 'vertical' TV show from Australia unfolds entirely from the perspective of a wannabe influencer's smartphone

Any snooty film critic worth their weight in pretentious non-fiction books has, at some point, uttered a variation of the following line: "Put your phone down and watch the damn movie!"

While television is a different beast - particularly with the rise of contemporary habits such as second-screening - it remains virtually unheard of for someone to say: "Pick up your phone to watch this, because it's been designed especially for it."