Body Shop gets greener with refillable shower gel and activism zone

New concept store in central London is attempt to return to roots of founder Anita Roddick

The Body Shop is going back to the future with a UK concept store that aims to return to the activist roots of its late founder, the environmental and human rights campaigner Anita Roddick.

As well as a zone to encourage shoppers to become part of a collective of local campaigners, the central London outlet is trialling a refill station - initially just for shower gels - which the ethical chain scrapped in the late 1990s after customers failed to understand how it worked.