Apple hopes its new streaming service will make a splash

AppleTV+ starts with smaller budget than Netflix or Amazon but aims for prestige market

Apple gatecrashes the fast-growing global streaming business on Friday with the launch of Apple TV+, offering a free service on all new Apple devices for the first year.

The Silicon Valley giant has pulled out all the stops to promote the service, which launches in 100 countries on Friday, with the stars of its flagship new series The Morning Show, Jennifer Aniston and Reece Witherspoon, spearheading the publicity push on both sides of the Atlantic.