KSI v Logan Paul: boxing promoters look to cash in on YouTubers' rematch
by Haroon Siddique from on (#4TJ77)
Amateur boxers may dismiss the bout as 'a joke', but the web stars' clash is big on marketable spectacle
On 9 November, two boxers will face each other in the ring in a highly anticipated bout, broadcast live on pay-per-view TV and expected to generate millions of pounds.
Nothing unusual about that, except the pugilists are not Tyson Fury and Deontay Wilder, or any of the sport's big names, but two YouTube stars without a professional bout between them, fighting to settle a beef.
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