Facebook rebrands as FACEBOOK: can capital letters save a toxic brand?
by Matthew Cantor in San Francisco from on (#4TNS3)
The company's new logo is designed to bring a 'sense of optimism' to the brand that brought us the Cambridge Analytica scandal
Forget Facebook: meet FACEBOOK.
Amid antitrust investigations, Capitol Hill hearings, and a generally poor reputation, the company announced on Monday it is rebranding itself. In the coming weeks, a new multicolored, all-caps logo will begin appearing across its services. Instagram and Whatsapp, owned by the company, will proudly tell users that they are services "from FACEBOOK".
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