Article 4VB98 Labour spends five times more than Tories on Snapchat ads

Labour spends five times more than Tories on Snapchat ads

by
Alex Hern and Niamh McIntyre
from on (#4VB98)

Labour's 15,000 spend has bought almost 13m video views

Labour is vastly outspending the Conservatives on Snapchat, as the two parties compete to present their message to millions of young voters through the social network.

Spending just 3,000 on the platform, the Tory party has been pushing its "get Brexit done" message to the app's audience, who are overwhelmingly under 30.

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