Facebook to curb microtargeting in political advertising

Firm considering to raise amout of targeted people from 100 to 'a few thousands'

Facebook's plans to limit political advertising have taken another step, according to reports, as the company firms up plans to stop political advertisers from sending messages to very small numbers of people.

According to the Wall Street Journal, the company has weighed up whether to increase the minimum amount of people targeted in any given political advert from 100, the current limit, to "a few thousand".