Canva introduces video editing, has big plans for 2020

Canva, the design company with nearly $250 million in funding, has today announced a variety of new features, including a video editing tool.

The company has also announced Canva Apps, which allows developers and customers alike to build on top of Canva. Thus far, Dropbox, Google Drive, PhotoMosh and Instagram are already in the Canva Apps suite, with a total of 30 apps available at launch.

The video editing tool allows for easy editing with no previous experience required, and also offers video templates, access to a stock content library with videos, music, etc. and easy-to-use animation tools.

Meanwhile, Canva is taking the approach of winning customers when they're young, with the launch of Canva for Education. It's a totally free product that has launched in beta with Australian schools, integrating with GSuite and Google Classroom to allow students to build out projects, and teachers to mark them up and review them.

Canva has also announced the launch of Canva for Desktop.

As design becomes more important to the way every organization functions and operates, one of the only barriers to the growth of the category is the pace at which new designers can emerge and enter the workforce.

Canva has positioned itself as the non-designer's design tool, making it easy to create something beautiful with little to no design experience. The launch of the video editing tool and Canva for Education strengthen that stance, not only creating more users for the platform itself but fostering an environment for the maturation of new designers to join the ecosystem as a whole.

Alongside the announcement, Canva CEO Melanie Perkins has announced that Canva will join the 1% pledge, dedicating 1% of equity, profit, time and resources to making the world a better place.

Here's what she had to say about it, in a prepared statement:

Companies have a huge role to play in helping to shape the world we live in and we feel like the 1% Pledge is an incredible program which will help us to use our company's time, resources, product and equity to do just that. We believe the old adage 'do no evil' is no longer enough today and hope to live up to our value to 'Be a Force for Good'.

Interestingly, Canva's position at the top of the design funnel hasn't slowed growth. Indeed, Canva recently launched Canva for Enterprise to let all the folks in the organization outside of the design department step up to bat and create their own decks, presentations, materials, etc., all within the parameter's of the design system and brand aesthetic.

A billion designs have been created on Canva in 2019, with 2 billion designs created since the launch of the platform.