US dairy industry suffering as Americans consume less milk

The amount of liquid milk consumed per capita in the US has tumbled more than 40% since 1975

The US dairy industry, the largest in the world, is under severe pressure as the consumption habits of Americans shift.

Borden Dairy filed for bankruptcy protection, the second major US dairy to do so in as many months. Borden produces nearly 500m gallons of milk each year for groceries, schools and others. It employs 3,300 people and runs 12 plants across the US.