YouTube ads of 100 top brands fund climate misinformation – study

Avaaz says firms are unaware commercials being played alongside misleading videos

Some of the biggest companies in the world are funding climate misinformation by advertising on YouTube, according to a study from activist group Avaaz.

The group found that more than 100 brands had adverts running on YouTube videos on the site that were actively promoting climate misinformation. The brands, including Samsung, L'Oreal and Decathlon, were unaware that their adverts were being played before and during the videos.