Swap shop: ex-Topshop guru pops in to Liberty to rent out clothes
by Sarah Butler from on (#4Y370)
Jane Shepherdson introduces her new fashion rental site My Wardrobe HQ as shoppers warm to hiring other people's outfits
Jane Shepherdson was once named the most powerful woman in British fashion. As the boss of Topshop when it ruled the high street and delivered 100m in profit a year for Philip Green's Arcadia retail empire, she was the high priestess of fast fashion. But times have changed: Shepherdson now wants us to ditch the shopping bags and get our style fix by renting everything from dresses to sunglasses and shoes instead.
Related: Is fast fashion giving way to the sustainable wardrobe?
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