Article 4Z3WP The five: ads banned for greenwashing

The five: ads banned for greenwashing

by
Beth Dean
from Technology | The Guardian on (#4Z3WP)
Ryanair and others companies that have made misleading environmental claims

The airline came under fire last week from the Advertising Standards Authority (ASA) for using outdated information to claim it was the UK's lowest emission airline. The statistics it used failed to include many rival airlines and were based on data from 2011. The ASA ruled that there was not enough evidence to support the claim and banned the advert as misleading.

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