LXer: 3 steps for product marketing your open source project
by LXer from LinuxQuestions.org on (#4ZE26)
Published at LXer:
I frequently get questions from open source project creators or new founders of commercial open source software (COSS) companies*about the best way to market their product. Implicit in that inquiry lies more foundational questions: "What the hell is product marketing? How much time should I spend on it?" This article aims to share some knowledge and specific action items to help open source creators understand product marketing as a concept and how to bootstrap it on their own until a project reaches the next level of traction.
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I frequently get questions from open source project creators or new founders of commercial open source software (COSS) companies*about the best way to market their product. Implicit in that inquiry lies more foundational questions: "What the hell is product marketing? How much time should I spend on it?" This article aims to share some knowledge and specific action items to help open source creators understand product marketing as a concept and how to bootstrap it on their own until a project reaches the next level of traction.
Read More...