TikTok viral stars could make up to $1m per post, say researchers

Video app's most popular users could rake in millions by collaborating with brands

Teenagers used to aspire to become astronauts, firefighters, footballers or pop stars, but times change and so do career goals. Today, more than half of millennials and Generation Z-ers - those aged 13-38 - in the US aspire to become social media influencers, according to recent research by Morning Consult.

The Chinese viral video app TikTok is the platform of choice for young people seeking to monetise their talents because it seen as rewarding anyone's ability to entertain, whereas Instagram or YouTube tend to reward those who already have celebrity status.