Article 50055 An Evening With Whitney review – Houston hologram is ghoulish cash-in

An Evening With Whitney review – Houston hologram is ghoulish cash-in

by
Dave Simpson
from Technology | The Guardian on (#50055)

M&S Bank Arena, Liverpool
If you close your eyes you can bask in the late star's magnificent voice, but open them and this jerky simulacrum is unsettling

'Welcome to Whitney Houston, very much alive," says the star of the show, except she isn't Houston. The American singer died aged 48 in 2012, yet has been recreated by a touring hologram. The music business has form in this area. Elvis died in 1977 and has been "in concert, on screen", for years, backed by original musicians. However, holo-Whitney is something else. It is eerily realistic, give or take its unusually floppy arms, occasionally jerky movements and the fact that it barely moves a foot each way from centre stage. The mouth doesn't always seem quite in sync with the vocals. Holo-Whitney certainly doesn't appear to open its mouth wide enough to emit the gigantic whoa-oh-ohs that are supposedly coming out of it.

Related: 'It's ghost slavery': the troubling world of pop holograms

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