The Sony PlayStation prototype sold for $360,000 to Pets.com founder Greg McLemore

This prototype Sony PlayStation, the result of a failed Sony and Nintendo collaboration in the early 1990s, sold Friday for $360,000 in a live online auction. Background here. While Oculus VR founder Palmer Luckey was thought to have made the winning bid, the winner was actually Greg McLemore who made a fortune in the first dotcom gold rush as founder of Pets.com and Toys.com. McLemore is a an avid videogame collector and historian who runs the virtual International Arcade Museum. From Forbes:

According to a profile in Robb Report, money from those early dot-com ventures helped (McLemore) start a 20-year journey collecting video game memorabilia, from strength-testing machines of the 1880s, to prototypes of coin-operated mechanical horse rides in the 1920s, to the first commercially sold arcade game Computer Space from 1971...

I'm looking to not have this machine just buried in a closet somewhere," McLemore told Forbes, saying he wants to take his collection-which he estimates includes over 800 coin-operated machines and countless other smaller games, trade magazines and original art-and build out a permanent museum.

Working his way toward that prospect, he's beginning to develop exhibitions with outside partners to display the items, including an upcoming run with the University of Southern California Pacific Asia Museum in spring and summer 2021 illustrating Asian influence on the video game industry; the Nintendo PlayStation will be included.