Telling stories: how LinkedIn took on office banter

The professional platform is the latest social media site to offer a service where posts expire after 24 hours. But do we really need this kind of fleeting work-based chat?

There will soon be yet another way to connect on LinkedIn, as the professionals' platform trials a version of "Stories" - posts that expire after 24 hours - pioneered by Snapchat and popularised by Instagram.

Pete Davies of LinkedIn says that the feature is intended to replicate the "similarly ephemeral and light " cubicle and coffee-shop banter" that characterises interactions in the business world. "Sometimes, we want a way to just make a connection, have a laugh with our colleagues and move on."