Check out the new PlayStation Studios branding

The new theme for the next generation of PlayStation games.

What you need to know

• PlayStation has announced a new themed branding called PlayStation Studios.
• This fancy animation draws inspiration from the Marvel Cinematic Universe theme.
• PlayStation Studios branding will accompany PS5 games developed by PlayStation.

PlayStation has unveiled a new theme to accompany its future first-party efforts. This branding is meant for PlayStation 5 games that are directly developed by PlayStation's first-party studios. You can take a look at the new animation below.

In addition to the obvious Marvel inspiration, this animation is oddly similar to the one introduced by Xbox back in 2019. In an interview with GamesIndustry.biz, Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment, explained that PlayStation wanted to unite its first-party games under one brand.

Lempel also stated that there will be different versions of the logo for packaging, animations featuring different characters in advertising and more.

PlayStation 5

• PlayStation 5: Everything we know so far
• PS5 vs. Xbox Series X: How they compare
• PS5 Specs: What's in the next-gen PlayStation
• Will PS4 games work on the PlayStation 5?