How to Make Six Different Forts Out of Ikea Furniture
Ad agency Instinct created for a very clever ad campaign for IKEA Russia that shows how to make six different forts out of various pieces of their signature furniture and accessories. This campaign specifically addresses the need to entertain children (and some adults) while having to stay at home. In typical IKEA fashion, these forts have been given such Swedish style names as House, Campingtent, Fortress, Castle, Cave, and Wigwam.
(translated) Wondering what else to do with the children? Build a house with them. Yes, such as those in your childhood, which you built from stools, blankets, and anything else that was handy. We have prepared instructions for creating houses - from the classic WIGWAM (VIGVAM) to the unexpected CAVE (NORA).
The company has also asked customers to share their photos of their homemade for on social media with the hashtag #StayHome.
Build houses according to our projects, create your own and upload photos... Once a week in our social networks we will show a selection of photos of your houses. #StayHome # IKEAHome #IKEA
View this post on InstagramA post shared by (@ikea_rus) on May 8, 2020 at 4:12am PDT
Here are several completed forts.
View this post on InstagramA post shared by (@herring_under_a_fur_coat) on May 8, 2020 at 7:29am PDT
View this post on InstagramA post shared by (@scandinavia_club) on May 10, 2020 at 12:52am PDT
View this post on InstagramA post shared by Studio Moroz (@studio_moroz_3d) on May 13, 2020 at 6:01am PDT
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View this post on InstagramA post shared by - (@hobbyville) on May 12, 2020 at 1:36am PDT
via Adweek
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