Popping the hood on Vroom’s IPO filing

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Yesterday afternoon, Vroom, an online car buying service, filed to go public. Based on its SEC filing, Vroom is a highly-successful private company in fundraising terms that has attracted over $700 million during its life as a startup. T. Rowe Price, AutoNation, Durable Capital Partners, General Catalyst and other investors fueled the firm during its youth according to Crunchbase data.

Vroom most recently raised $254 million in December 2019, a Series H round that valued the company at around $1.5 billion. From its mid-2013 Series A to today, Vroom has tried to accelerate from the startup world to the grown-up domain of the public markets. How did it do?

Finding out is our goal this morning. We're also curious why the firm would pursue an IPO today; public offerings tend to shun volatile, uncertain periods. So let's dig into the numbers and do a bit of a unicorn check-up.

What does a private, car-focused e-commerce company worth $1.5 billion look like under the hood?

TechCrunch dug into Vroom's market last year, writing that the company looks a lot like Carvana and Shift," and noting that in 2018 the company had laid off 25-50% of its staff as it exited several markets." Vroom was therefore a bit early to the waves of unicorn layoffs that we've seen in 2020.

I raise the layoffs as they imply that the company might be in reasonable financial shape; what did the cuts buy the company in terms of profitability?