The EU's bite at Apple could prove to be a game-changer | Nils Pratley
by Nils Pratley from on (#54P29)
A trillion-dollar tech giant can brush off fines but altering the way it operates is a different matter
The only certainty about the EU competition commission's inquiry into Apple is that it will take years to complete, which is probably why the iPhone maker's share price was gloriously untroubled. The other reason for the air of calm is that financial penalties from the EU - even when delivered in the billions, as they often are - can be brushed off as small change by big tech companies with trillion-dollar valuations.
Related: Apple Pay and App Store face investigation over competition rules
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