Pokémon Go creator joins Punchdrunk theatre for interactive venture

Immersive theatre company and augmented-reality game developer Niantic team up to explore ideas that fuse physical and digital worlds'

Immersive theatre company Punchdrunk, best known for its Macbeth production Sleep No More, and augmented-reality game developer Niantic, creator of augmented-reality smartphone games Pokemon Go and Harry Potter: Wizards Unite, are teaming up to create interactive experiences", the companies announced today.

They are not working on extensions to existing games and productions - so don't expect an interactive stage production of Pokemon Go, or a new video game adaptation of The Drowned Man. Instead the companies will be working on new projects, with aims to reinvent storytelling for a 21st-century audience and further expand the horizon of interactive entertainment".